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About Us

A message from LIFT Co-Founder

Many think it’s crazy starting an airline in these times. We think it’s the best time ever.

Welcome to South Africa’s brand new airline.
The outdated supply-driven‚ high-debt airline model needs to change. Among many other things‚ Covid has proven that it’s simply not a sustainable approach. Instead‚ it’s time for a demand-driven business model. One that’s super-efficient‚ leverages off record low input costs and is both agile and flexible.
But most importantly‚ one that is customer-obsessed. The industry has become overly rule-bound and rigid and customers need to be placed back at the centre of all decisions. It's been a tough time in the country and across the world and we all need a little relief. The service industry is just the place to start.
Our mission is to demonstrate that South Africa can compete with the best while keeping customers at the centre of our operations. And‚ we know we can do it. We live in the most magnificent country with an abundance of talented‚ special people. What more could we need to make it happen?

Welcome to LIFT.

Gidon Novick - Co-Founder

Introducing Flexible Air Travel

Change. Cancel. No Problem

Living in these uncertain times makes it super difficult to plan our lives‚ let alone our travels. When it comes to keeping up with life’s unexpected detours‚ the last thing anyone needs is unnecessary admin or costs.
Welcome to flexible air travel from LIFT. And no‚ we’re not just talking about selecting your seats or baggage preferences. We’re talking about the stuff that really counts.
Flights can be changed multiple times or cancelled to a credit into your LIFT wallet. Changes made 24 hours or more in advance‚ come at no additional fees or penalties. If the fare for your newly selected flight is higher‚ you’ll just need to pay the difference. If it’s lower‚ we'll credit you. Need to change traveller name details? No problem.
Oh and if you arrive early for your flight‚ don’t hang around the airport for endless hours. Check-in with us to see if we have any earlier flights with availability.  With our flexible fares‚ the change will be hassle free.

This is Flexible Air Travel.