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Why Lift?In A Nutshell‚ Optimism

The LIFT Name

Lift Airbus Cabin

The name LIFT is the brainchild of eight creative South Africans who participated in the country’s largest-ever naming competition‚ where over 25‚000 suggested names were received. Apart from capturing the marvel of the physics of flying‚ the name encapsulates a view of the world and our beautiful country.

The winners will be enjoying free flights on LIFT and will also have their names inscribed on LIFT’s first aircraft!


Our People

We can’t truly be customer-focused without being people-focused. So naturally‚ it all starts with the people at LIFT HQ.

We’re excited to work with a dynamic mix of industry stalwarts‚ independents‚ fresh-thinkers and expert leadership. Jonathan Ayache‚ a co-founder of LIFT‚ was previously the Head of Operations for Uber in Sub Saharan Africa. This gives us the added advantage of Uber-thinking operations that consider every detail of the journey. Of course‚ we’ve also got co-founder Gidon Novick‚ with his wealth of aviation experience and expertise.

The current state of the airline industry has resulted in thousands of talented and experienced people being available. We’ve been fortunate to onboard a group of truly special and talented people‚ to help us build this new airline. Every single person on the team has high energy levels‚ a can-do attitude and a customer-focused‚ problem-solving ability. Having these kinds of people within our fold can only lead to good things!

PS: At the moment‚ we’ve managed to fill all our vacancies and aren’t recruiting any new hires. But when career opportunities do open up at LIFT‚ we promise you’ll be the first to know!


Global Aviation

Global has been a reliable lessor of aircraft to local and International airlines for decades. Global holds a local Air Operator Certificate (AOC) and is a licensed domestic operator. Global is a fully integrated aviation company with in-house maintenance‚ crew training and flight operations. Global is also EASA certified‚ allowing it to operate in the European Union.

Kulula founder Gidon Novick and his Cape Town-based team have partnered with Global to provide the commercial‚ marketing and customer service expertise to LIFT.

“We’ve been an agile support service to airlines around the world for 20 years. LIFT is a natural extension into the local airline industry. The collaboration with Gidon and his team allows us to focus on safe and reliable flight operations while leveraging off their commercial experience and expertise. They are obsessed with building a customer service culture. The team has really come together beautifully.”

Quentin Tomaselli‚ CEO of Global Aviation.

Global Aviation Operations (Pty) Ltd t/a Lift